# Services

Factua Labs helps brand leaders establish a single source of truth, identifying opportunities to increase investment and efficiency.

While each client roadmap to digital transformation is unique, they all begin by integrating data and establishing the facts.

Our Services

## Many paths, one destination: _growth_.

There is no one-size-fits-all guide to success. We make sense of your data, so the next great move becomes obvious. Then, we assemble experts to make it happen.

### Business Intelligence

Complete cloud data stack development, including BI solutions for automation, visualization and analysis.

### Performance Marketing

Best-in-class solutions for customer data, performance media, SMS, email, and direct sales and ROAS.

### Data Integrations

Frictionless access to the data you need, inside the tools you use every day. Get answers and take action.

### Custom Software

Software solutions built for your business and deployed in the cloud.

## Business Intelligence

- **Daily Dashboards**: Deliver KPI data customized to any role in your organization.
- **Custom Alerts**: Get mission-critical updates in real time to avoid surprises.
- **Data Visualization**: Compare data to see complex questions in a new way.
- **Automated P&L**: Link data sources to automate accounting operations.
- **Workflow Tools**: Enhance team efficiency with custom data products.
- **Data Transformation**: Connect isolated datasets to identify hidden value.
- **Sales Forecasting**: Integrate transaction data with CRM data to gain insight.
- **Data Security**: Leverage our expertise in data security and compliance.

## Performance Marketing

- **Strategic Consulting**: Identify key audiences and plan for efficient growth.
- **1-1 Attribution**: Link marketing data directly to customer data.
- **ROAS Modeling**: Quantify the lifetime value of clicks and impressions.
- **Search, Display, Social**: Custom strategies utilizing 1st & 3rd party data.
- **Advanced Geotargeting**: Reach users based on real-world behavior using location data.
- **OTT / Streaming Media**: Reach customers in their homes, alongside premium content.
- **Billboard Advertising**: Leverage low-cost impressions that can’t be muted or skipped.
- **Location-Based Media**: Programmatic ads in gas stations, POS systems & more.
- **Email Marketing**: Best-in-class delivery rates to reach your owned audiences.
- **SEO Services**: Increase organic traffic for sustainable growth.
- **SMS Marketing**: Connect to customers one-way & two-way SMS.
- **Call Center Services**: Inbound and outbound reps based in the United States.

## Data Integration

- **API Connections**: Link platforms together to share data and automate tasks.
- **Marketing Automation**: Engage customers 24/7 across all life-cycle stages.
- **Cloud Infrastructure**: House your data in a secure, always-on environment.
- **1st-Party Integrations**: Ensure all your data can be used to maximum impact.
- **No Code Solutions**: Empower non-coders to create tools and automate tasks.
- **3rd Party Integrations**: Leverage your data to drive results with off-the-shelf tools.

## Custom Web Software

- **Front-End Dev**: Design & build from websites to feature-rich web apps.
- **Back-End Dev**: Move and store data to enable advanced functionality.
- **Architecture**: Software roadmaps that scale and create value at each step.

Featured Tech Partner

## Email Service Provider: Feedblitz

**Better delivery rates deliver better results.**

Feedblitz best-in-class email service platform (ESP) delivers over 100M email messages every week. Their impressive roster of enterprise users, including celebrity content producers like Seth Godin and global brands like LinkedIn. Feedblitz works with Factua Labs to increase clients’ email deliverability rates and help messages arrive on-time (and in the inbox.)

**See how our clients benefit from a closer relationship with tech partners.**

## our Clients

- Yahoo
- South University
- Purdue University
- Lyft
- Liberty University
- JG Wentworth
- GO2bank
- First Premier Bank
- Colorado Christian University